The process
The process starts with a Doctor & a cowboy...
I know, it sounds like a joke about a bar, but the truth is I’m just a guy willing to bring two helpful personas to your table:
The first is the Brand Identity Therapist*. This guy’s job is to figure out what is and isn’t working with your brand and to develop a custom plan for what you need to succeed and thrive in your business.
The second guy is the Cowboy, the pixel wrangler, the hired gun. This guy is here to execute, and if I may say so, he’s fast on the draw (we’re talking weeks—not months—to turn around a complete brand overhaul with a logo, messaging, and a fully branded website.
*If you’re more comfortable with “stratagist” vs “therapist”, that’s fine.
Also, the lawyers are telling me I have to disclose I am not a licensed therapist for humans, just a therapist for logos.
STEP 1
Book a 15 minute Fit Call
STEP 2 is the…
Discover your business’ s unique brand opportunity, the places where you can really shine and stand out in your industry.
This is a deep-dive 90 minute interview (with the Doctor) to get to know everything about your business—where you are, where you’ve been, and where you want to go. Within a week I’ll provide you with a custom plan telling you what your brand opportunity is, and what you need to do to own it.
brand Plan
Afterward you can implement this Brand Plan on your own, or hire me (the Cowboy) to execute it for you.
The cost of the Brand Plan is applied to any Brand Rescue Package if you move forward. Lots of people just buy the Brand Plan because it’s so valuable on its own.
$250
STEP 3 is to choose your…
Brand Rescue Package
Brand Rescue Tier 1
$3,000
For Single-Scope Projects
Call in the professional for an urgent approach: New messaging or visual branding developed and in your hands within days. For the one who says, “Just get me going and I can take it from here.”
Deliverables may include:
• New Messaging language
• A custom Logo System
• Brand Typefaces and Colors
• Brand Style Guide
• A Landing Page Website
All deliverables will be finalized before any payments are required.
*Cost of the Brand Plan is applied to the full project if you move forward.
Most Popular
Brand Rescue Tier 2
$6,500
For Full-Branding Projects
From zero to a fully functioning website (within weeks, not months) with your brand’s new language, visuals, and values on display to drive your growth!
Deliverables may include:
• A Custom Website (1-8 pages)
• Naming and Tagline Brainstorm
• New Messaging language
• A custom Logo System
• Brand Typefaces and Colors
• Brand Style Guide
• Brand Treatments and Graphics
• Office Collateral
• Presentation Templates
All deliverables will be finalized before any payments are required.
*Cost of the Brand Plan is applied to the full project if you move forward.
Brand Rescue Tier 3
$12,000
For HUGE Projects
This is a comprehensive package that covers EVERY corner of your business and will leave you set up to win big.
Deliverables may include:
• A large Custom Website (8+ pages)
• Everything from Tier 2
• Brand or Competitor Analysis
• Lead Magnet & Email Nurture System
• Phase 2: All your business collateral is redesigned and skinned with your new language and visuals.
All deliverables will be finalized before any payments are required.
*Cost of the Brand Plan is applied to the full project if you move forward.
In STEP 4 we’ll finalize our plans, expected outcomes & deliverables, and go through some custom style and color questionnaires to make sure we’re on the same page for designing and building your brand. We’ll then set the date for…
STEP 5, the…
Intensive!
We will book 1-2 days together to knock your project out over Zoom. We’ll come into those days with a plan and options, and then spend those days tweaking anything that needs to be fixed, and training you on the-easy-to-use backend of your website. We won’t be meeting the entire time, we’ll step away to design and tweak and then step back in to have you approve changes and discuss. We’ll deliver all logo and brand pieces in real time, as well as sign all web access over to you by the end of our time together.
And that’s it! That’s the whole process. It’s quick, it’s effective, and our clients love it.
All you have to do is call to get the ball rolling!
You can do it.
You should feel confident and capable in your business. For over 25 years, I’ve helped brands develop remarkable identities and feel connected to their work. I’ve created a turn-key process to professionalize your brand and grow your business.