Intro Package
BRAND PLAN DISCOVERY MEETING $450
Discover your business’s unique brand opportunity, the places where you can really shine and stand out in your industry.
This is a deep-dive 90 minute interview to get to know everything about your business—where you are, where you’ve been, and where you want to go. Within a week I’ll provide you with a custom plan telling you what your brand opportunity is, and what you need to do to own it.
Afterward you can implement this Brand Plan on your own, or hire me to execute it for you.
The cost of the Brand Plan is applied to any Base Branding Package if you move forward. Some people just buy the Brand Plan because it’s so valuable on its own.
BASE BRANDing PACKAGEs
Choose One or More Base Packages before choosing Add-Ons
Logo System and Color Palette $3,500
This package includes not just a fully custom Logo, but a full Logo System optimized for the needs of your brand across all physical and digital platforms: Vertical, Horizontal, Social Media profile, etc. It will also include a customized color palette with all the color codes listed. Files provided: PDF and SVG (Vector), JPG, and PNG formats with single and full-color versions of each piece of the system. This package comes with three rounds of revision to your design.
While your visuals are not the only important piece of your brand, they are the first thing your client will make a value judgment about. I build brands to show your clients what you do and who you are.
Custom Squarespace Website $3,500
It’s a shame to have a new brand dressed up with no place to go, so this package provides a fully customized website featuring your brand’s imagery and colors.
Squarespace is a reliable platform for both the desktop and mobile versions of your site, and the best part is with just a short training (included with this package) you’ll be able to make text edits, easily add images, forms, and pages.
It’s important for your brand to have a home on the internet beyond your social media presence—where you can position your message to connect with your ideal clients and provide them with the valuable services you offer.
Foundational Brand System and Messaging $3,500
Foundational branding is establishing your “why” for being, and how that vision impacts both your messaging and operations.
Through this process we will develop your brand’s values, attributes, and language, finishing with a polished positioning statement/elevator pitch, and unique value proposition. This will include the voice in which you speak and write about your business/org as well the Brand Story, Persuasive paragraph, and Descriptive Paragraph.
If you do not have these elements in place, it is wise to create this foundational brand system before building out your website. Clear, simple and understandable messaging is a key to your growth.
All three Base Packages Special $9,000
The order we will work through all three packages will be Foundational Brand, Logo System, then Website. Way to swing big!
add-ons
For use with one or more Base Branding Packages. Mix and match to create a Custom Brand Package.
Brand Fonts + Type Hierarchy Package $500
Add-On Base: Logo System, Website
The choice of Header and Body fonts adds a subtle message to your text. Whether an elegant italic serif or a bold condensed sans serif, you’re brand elements or website will signal that you’re not just building your marketing pieces in Microsoft Word.
Illustrations and Brand Elements $1,000
Add-On Base: Logo System, Website
Adding visual illustrations, whether hand-drawn or custom icons, adds visual interest which will draw the eye of the viewers. This also includes patterns or other specialized visual elements to round out your brand
Visual Style + Usage Guide $650
Add-On Base: Logo System
This is a document that pulls together all the Brand visuals from the Logo System, All Color Codes in RGB and CMYK (for screens vs printing), type hierarchy (if that Add-On is part of package), and visual examples of how the brand should be used.
Canva Brand Kit $500
Add-On Base: Logo System
If your organization uses a professional Canva account to create in-house materials, then having your logo system, type hierarchy and fonts, colors, and brand elements available through your Canva Account is a no-brainer!
Office Collateral $500
Add-On Base: Logo System
Business cards, letterhead, social media headers, rack cards. If you have materials specific to your organization that are more involved, we can chat to work out the details.
Canva Brand Templates $1,500
Add-On Base: Logo System
This takes things a step further then the Brand Kit, where I set up working templates in Canva: Sales Sheets, Presentations, Social Media, Flyers, Posters, Brochures.
Learn if one or more of these packages is right for you, book a 15 minute “no-obligation” Fit Call.